We have a tight-knit team that’s high-energy, competitive and fun. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal. Our goal is to enable specialists to do what they do best so that our clients win every time. The company is privately held.Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Read more about the Google Online Marketing Challenge at: īased in Alexandria, Virginia, Silverback Strategies partners with businesses large and small to provide state-of-the-art web design, search engine marketing and pay-per-click campaign strategy, consulting and execution. Professionals like the guys at Silverback Strategies aggressively monitor campaigns multiple times per day - it's extremely fluid, and my students have to be ready for that if they want to do well," concluded Walsh. "I think the students were a little surprised at the intensity and vigilance required. From January 26 to May 22, they and teams from other universities will execute online strategies in an effort to boost online performance for their chosen business - be it traffic, inquiries, online purchases or other goal. The 90 WVU students involved in the Challenge selected small area businesses to promote - ranging from law firms to restaurants to the University's own School of Business. "His insights will be valuable for these students well beyond this competition because SEM is clearly a salable skill right now."
Walsh, assistant professor of marketing at the College of Business and Economics at WVU. "Neil was able to take a real campaign scenario offered up by one of the students and discuss strategy on the fly," says Michael F. Google and a panel of independent academics will select the winning teams based on the success of the campaign and the quality of the competition reports. Each group works with their professor and chosen business to set up an AdWords account and structure an effective online marketing campaign. The Challenge allows teams of four college students to test their online marketing skills by spending $200 in Google-provided AdWords vouchers on the real-world business of their choice. "I think the Challenge is a great way for students to get a sense of how dynamic this kind of marketing is - being able to manage an Adwords campaign while directly interacting with a client is a phenomenal opportunity for anyone considering a career in marketing." With constant shifts in paid search rankings and Google standards, we have to be on top of our clients campaigns pretty much around the clock," said Welsh. "Pay Per Click management is not a spectator sport. Welsh and Erfe gave students real-world advice on planning and executing AdWords campaigns based on the work Silverback does for its clients on a daily basis. Welsh, along with Silverback's director of search engine marketing Joseph Erfe, recently sat down in Morgantown with college seniors at West Virginia University who will be competing in the Challenge as part of a course in Services Marketing. Last month a few lucky competitors got some pre-race tips from PPC and SEO Campaign Management gurus Neil Welsh and Joseph Erfe of Silverback Strategies, a top DC Internet Marketing Firm. Marketing students around the world are taking part in the Google Online Marketing Challenge, a global student online marketing competition, between now and May. Alexandria, Virginia (PRWEB) March 5, 2009
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